A country music-centered festival is poised once again to take over the sand at the Virginia Beach Oceanfront this summer.
Tuesday, Virginia Beach City Council is scheduled to consider approving a sponsorship agreement for a new festival dubbed “Beach IT;” a three-day, two-stage “celebration” between 1st and 8th Street beaches.
10 On Your Side has learned it is scheduled to place June 23-25 of this year. The event will be put on by Country Nation-Live Nation. They are the country music festival division of the world’s largest live entertainment company: Live Nation.
While neither Country Nation-Live Nation nor the City of Virginia Beach have made a formal announcement yet, discussions have been ongoing for several months, according to a source familiar with negotiations.
The proposed sponsorship agreement calls for the city to let festival promoters keep all the admissions taxes on ticket sales. Typically, the city would keep 10% of the price you pay for a ticket.
In addition, the city won’t charge the festival for use of the beach, police, fire, public works, and parking lots.
The city believes that will equate to roughly $1.5 million.
“This country show could be one of the biggest country shows we’ve ever had,” Mayor Bobby Dyer said.
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